Norm Roberts

Founder

Founder 2017, Business Systems Strategist & Tech Integration Consultant

Identify

Before You Automate
At MyOps, we don’t just dive into AI or automation—we start with clarity. If you don’t know your destination, how will you know when you’ve arrived?

We help business owners:
-Distinguish must-haves from nice-to-haves
-Set clear goals vs. vague guesses
-Uncover how YOU work, so we can build tech that actually fits

This is AI integration with purpose, not tech for tech’s sake.

Design

Systems That Just Work
You shouldn’t need a manual for your own business systems. MyOps focuses on intuitive workflow design, where tech melts into the background—so your clients and your team focus on results, not roadblocks.

Whether it’s CRM, project management, or AI automation—we make your digital tools feel seamless.

Partnering

We Don’t Just Consult. We Co-Create.
MyOps isn’t a plug-and-play agency—we partner with you. From discovery to implementation, we guide your team through:
-Testing solutions
-Adapting technology
-Building habits that stick

With professional project management, ongoing support, and plain-English coaching, we ensure your AI ecosystem works with your people—not around them.

About us

I’m Norm Roberts, founder of MyOps and your go-to consultant for AI Orchestration, technology integration and business systems strategy.

After 20+ years leading finance, operational and transformation teams, I saw too many business owners stuck in “tech paralysis”—unsure which tools to choose, or how to implement them. That’s why I created MyOps: to bridge the gap between business strategy and technology execution. Now with AI moving so fast, if you’re snoozing, you’re losing!

Today, I help SMEs, founders, and consultants take control of their systems, scale with confidence, and integrate automation that works for humans—not just spreadsheets.

Blog

What Is Tech Stack Fatigue—and How to Fix It

Tired of jumping between tools that don’t talk to each other? You might be facing tech stack fatigue. Here’s how to simplify your systems, eliminate tool sprawl, and finally get tech working for your team—not against it.

Making AI Work for You: A Practical Guide for Small to Mid-Sized Teams

AI isn’t just for the big players anymore. Learn how small to mid-sized teams—from real estate to consulting—can unlock AI’s potential in everyday workflows without overwhelm. Quick wins and confidence boosters ahead.

From Chaos to Clarity: Building Operational Systems That Actually Scale

Is your team always playing catch-up? This guide lays out a simple framework to get processes out of people’s heads, standardize tasks, and align tech to scale your business—especially in real estate operations.

The Approach

AI Automation for Real Businesses
At MyOps, we blend AI-powered automation, smart systems, and people-first design to:

-Optimise and minimise workflows:less “busy work”.
-Streamline operations for greater capacity
-Reduce staff burnout through education and training
-Boost profitability:spend more time selling

We simplify tech so you can focus on growing your business, not figuring out which button to click.

Expertise

MyOps specialises in driving business transformation through business digitisation and enhancement of business efficiencies using streamlined operational work practices.

Services

Business Process Optimisation

-Workflow analysis & improvement
-Process automation solutions
-Efficiency consulting
-Standard operating procedures (SOP) development

Operations Management Consulting

-Resource and capacity management
-Risk assessment & mitigation strategies
-Performance measurement & reporting

Digital Transformation & Automation

-Implementation of cloud-based solutions
-Business software integration (CRM, ERP, etc.)
-AI-driven automation for repetitive tasks
-Data analytics & reporting dashboards

Workplace Productivity Solutions

-Task and project management systems
-Team collaboration & communication tools
-Remote work optimisation
-Workflow streamlining strategies

Systems & Technology Integration

-Custom software solutions
-API integration for seamless data flow
-IT infrastructure optimisation
-Cybersecurity & data protection consulting

Change Management & Training

-Employee training & onboarding programs
-Leadership coaching for operational success
-Change management strategies for digital adoption
-Continuous improvement programs

Compliance & Risk Management

-Regulatory compliance consulting
-Data security & privacy policy implementation
-Business continuity & disaster recovery planning

Custom Solutions & Advisory

-Tailored solutions for industry-specific challenges
-Ongoing support & advisory services
-Scalability planning for growing businesses

Testimonials

“Norman has a unique blend of business knowledge, Finance and Technology which is why we partnered to create Carelinq Connect, which is software designed to streamline the Aged Care students from RTO’s to gain industry experience. Unfortunately, Norm had to resign as COO and Director due to his workload however we are currently talking about partnering for other projects and would welcome the opportunity to work with him anytime.”

-Elise B.

CoFounder & CEO, Carelinq Connect

“I have known Norman for roughly ten years in the capacity as his property professional, managing his investment portfolio’s and friend where I have seen him move from highly successful senior corporate roles into IT and Operational consulting. He has many talents and a cross section of experience and would personally recommend anyone have a chat with him to judge for yourself.

-David T.

Owner & Director, Hillsea Real Estate

“I would absolutely recommend Norm to any business wanting to streamline and automate their operations and technology. He consulted to my company Koste Tax for nearly a year in 2017-18 and was invaluable in solving our internal culture, staff, technology and operational issues at the time. This allowed us to build, scale and create our own software solutions for the Tax Depreciation industry.”

-Sean C.

Founder, Director Capal Tax Depreciation Software

“I first met Norm through the mortgage and finance industry back in 2003 at an event in Sydney, Australia. I have continued our personal and professional relationship since, which has spanned several industries and countries.   Norm’s professionalism, ethics and willingness to put in the effort to get the job done for his clients and peers is second to none. I would recommend his professional talents to anyone looking to grow and scale their business.”

-Lee P.

Distribution Executive, Orde Financial

“I’ve been working with Norm on a specific program tailored to my company’s requirements for the last 7 months. Throughout this time Norm has interacted with 6 of my senior managers to understand the process of each department. Norm has then combined data from each department to achieve my desired outcome. It’s been a pleasure working with Norm, I’d recommend using his talents.”

-Jason D.

Founder & Director

“We have been trying to expand for several years but have continually been stuck in the day to day duties of working inside the business rather than working on business. Under your guidance, I’m finally seeing the business heading towards achieving my vision and overall goals.  I walk into the office every day glowing, full of confidence. I feel empowered!….I put this down to your coaching.”

-Ben S.

CEO & Owner

“Norman was instrumental in assisting myself as the CEO and founder of my Wealth Management company through an extensive automation process lasting just over 12 months. He worked very closely with me understanding all of my goals and needs and exactly what I wanted to achieve automated all of our business, ensuring business continuity. I am now able to concentrate more on my personal life knowing the business is taking care of itself in the way I always wanted it to.”

-Keith K.

CEO & Owner

“Norm was amazing. We brought him in to assess the business as we were going through a period of rapid growth with a corresponding increase in staff.  He assisted with the implementation of employee management processes, including staff performances and one-on-ones.  Norm has been a great resource for the business and I particularly appreciated his coaching and mentoring.”

-Gail O.

General Manager, Nurse at Call

What’s In It For You?

At MyOps, we don’t just implement tools — we build tailored technological ecosystems that simplify complexity, boost efficiency, and drive measurable results. Here’s how we help your business thrive:

  • Journey Mapping

Deliver a better customer experience from first contact to ongoing service. We help you visualise and optimise every stage of the client journey within your technology-based ecosystem, ensuring no lead or relationship falls through the cracks.Transform chaos into clarity. 

Break down your business internally into manageable tasks, assign responsibilities, track budgets, and set dependencies — all from one central hub.

  • Seamless Collaboration

Keep your entire team aligned with live updates, shared communications, and automated notifications, updates and reminders. Collaborate in real time and eliminate communication gaps.

  • Smart Automation

Free your team from repetitive manual work and concentrate that time on developing long lasting, deeper and loyal relationships with your clients. We design intelligent workflows that trigger actions based on activity, saving time and reducing costly errors.

  • Real-Time Insights

Make decisions with confidence. Access dashboards and live real-time reports that keep you informed on performance, bottlenecks, and progress — anytime, anywhere from any device.

  • Scalable Control

Grow without growing pains. Leverage templates, batch actions, and secure integrations to standardise operations, scale teams, and connect your existing tools into one powerful system. Ever wondered how to manage remotely? This is how.

  •  Ongoing Support

We’re with you beyond implementation. MyOps offers ongoing support, updates, and guidance to ensure your technological ecosystem continues to evolve alongside your business needs — no one-off fixes, just lasting value.

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